The Challenge

Before partnering with Veramind, Bayside Excavation & Hauling had a Facebook page but no website and no digital ads running. Despite strong 5-star reviews and a loyal customer base, growth was capped by word-of-mouth and organic social alone — with no dedicated site or paid presence to capture new customers actively searching across Maryland's Eastern Shore and Delaware.

The Solution

Veramind built Bayside a conversion-focused, mobile-first website in January 2026. In May 2026, that foundation was paired with a targeted Google Search campaign covering Kent, Queen Anne's, and Caroline Counties — built lean from day one on a $27.50/day budget, with ad copy and keywords tuned specifically to Bayside's core services: demolition, land clearing, and hauling.

The Results

• 30 inbound leads generated through form submissions, phone calls, and email clicks since the campaign launched

• 97.7% optimization score, reflecting a tightly-managed, efficient campaign

• Site traffic grew 118% in unique visitors over the past 30 days alone, with the majority of engaged sessions coming from mobile — right where local customers are searching

• Top-performing keywords like "demolition clean up" and "demolition and excavation" pulled click-through rates of 7-9%, well above typical Search benchmarks

• Held meaningful auction visibility against major national platforms like Angi and Thumbtack, despite their far larger budgets

What's Next

The results have been strong enough that Veramind and Bayside are now launching a second campaign focused specifically on septic installation, expanding the partnership beyond demolition and hauling into another core service line.

In Justin's Words

"The contact form submissions from the ad campaign have been a huge success."
— Justin Peacock, Bayside Excavation & Hauling